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Senior Paid Media Analyst

Paid Media | Brighton, East Sussex

Optional Hybrid Role – 3 days in office, 2 from home.

Elevate your career with Bamboo Nine, a renowned digital marketing agency nestled in the vibrant heart of Brighton. We are on the lookout for an exceptional Senior Paid Media Analyst to amplify our dynamic Paid Media team.

Embark on a journey with a team that thrives on excellence and innovation. We aim to nurture talent and provide a platform for passionate individuals to grow and excel. As a Senior Paid Media Analyst, you will play a pivotal role in shaping our ongoing success, utilising a variety of tools and AI, and supporting in managing a diverse client portfolio of both eCommerce and Lead Generation clients.

At Bamboo Nine, we believe in empowering our team members. This role can serve as a stepping stone, with the potential to progress into a Paid Media Team Leader position, paving the way for further advancement as either a Paid Media Manager or a Paid Media Strategist – depending on your chosen path.

There would also be opportunities to manage or learn to manage Paid Social clients in this role, although primarily the role is focused on Google Ads and Microsoft Ads.

Key responsibilities:

  • Creating and planning a variety of PPC campaigns across Google Ads and Microsoft Ads, including keyword, audience and competitor research to justify decision making
  • Taking ownership of existing campaigns and making and implementing recommendations on how to optimise them
  • Act as a lead for clients you are assigned, being the main point of contact and aligning departments to ensure campaigns are efficient and effective
  • Analysing trends and making data-driven decisions, and utilising analytics tools to support you (ie Google Analytics 4)
  • Conduct A/B testing and other experiments to improve campaign performance and ROI
  • Writing engaging copy for adverts
  • Delivering top-quality account management services and building rapport with clients
  • Work closely with other departments (SEO, Social Media etc), to align Paid Media strategies with broader marketing initiatives
  • Producing detailed analysis and reports of campaigns, and presenting internally and to clients regularly
  • Auditing prospective clients’ accounts and delivering data-driven and insightful recommendations to improve performance
  • Supporting strategists with evidence to make decisions involving seasonal impacts, strategy, research and budget alignments
  • Mentoring less experienced members of the Paid Media team
  • Providing training sessions for the department and the wider agency
  • Reviewing and making recommendations to optimise product feeds

Key skills required:

  • Proficiency in using analytics tools like Google Analytics 4, Google Ads, Microsoft Ads, and other relevant platforms
  • In-depth knowledge of PPC platforms, including Google Ads and Microsoft Ads
  • Thorough understanding of conversion tracking
  • Capability to implement effective PPC strategies aligned with overall business goals
  • Ability to optimise campaigns based on performance data and market trends
  • Strong ability to create compelling and engaging ad copy that resonates with the target audience
  • Skill in managing PPC budgets effectively to maximise ROI
  • Knowledge of cost-per-click (CPC) bidding strategies and budget allocation
  • Experience in conducting A/B tests and experiments to refine and improve campaign performance
  • Ability to interpret test results and implement changes accordingly
  • Effective communication skills to convey complex data and insights to both technical and non-technical stakeholders
  • Ability to provide clear and concise reports to clients and internal teams
  • Strong client-facing skills with the ability to build and maintain positive relationships
  • Understanding of client goals and the ability to align PPC strategies with their business objectives
  • Ability to adapt to changes in algorithms, industry trends, and platform updates
  • Continuous learning and staying up-to-date with the latest developments in PPC and digital marketing
  • Quick thinking and problem-solving abilities to address issues that may arise during campaign management
  • Proactive identification of opportunities for improvement
  • Meticulous attention to detail in campaign setup, monitoring, and reporting
  • Collaboration with cross-functional teams, such as SEO, Social Media, and other departments, to align strategies and achieve holistic marketing goals
  • Proficiency in Microsoft and Google Suite of software and tools
  • Advantageous if had an understanding or experience in Paid Social or Programmatic, but not essential
  • Advantageous to be able to forecast, but not essential

Benefits:

  • 28 days paid annual leave, plus bank holidays
  • Hybrid working model
  • Central Brighton location
  • Enhanced maternity, paternity, adoption and sick pay
  • Employee Assistance Programme (EAP) supporting health and wellbeing
  • Scottish Widows pension
  • Personal Development plan with biannual reviews and objective setting
  • Annual pay review
  • Office Closed between Christmas and New Year
  • Eye test voucher
  • Regular employee training sessions and team building activities
  • Referral Bonus for introducing new employees
  • Regular company socials
  • Christmas and Summer company parties
  • Amazon voucher on your birthday
  • Local artisan coffee, weekly fruit delivery, cakes and treats
  • Spacious modern office space with break out areas to relax, including pool, ping pong table and darts
  • Organic promotions (we promote from within)

Location

Brighton, East Sussex

Department

Paid Media

Employment Type

Full-Time

Minimum Experience

Experienced

Compensation

£28,000 – £34,000 – D.O.E

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Careers at Bamboo Nine

Do you want to work in a thriving digital media agency? We’re always on the lookout for the very best in the sector.

Even when we’re not actively hiring we’re always interested in hearing from you, so why not get in touch?

    Ian Robins, Director of Bamboo Nine, in the Brighton office

    Is Bamboo Nine right for you?

    Here at Bamboo Nine it is no coincidence that our staff turnover is so low. We truly care about our company culture, putting a strong emphasis on work life balance and employee happiness both from a work and social perspective.

    Whether you are the kind of person who enjoys sampling one of Brighton’s amazing pubs or restaurants during an extended Friday lunch break, and who relishes the idea of regular team socials including both Christmas and Summer parties. Or, enjoying a slice of home baked cake with an artisan tea, all whilst giving Eva the office dog a stroke is more your style. There truly is something to make you feel happy at work.

    From a career perspective we also have you covered. You will get the opportunity to hone your skills on large, exciting client accounts whilst working with some of the brightest minds in the industry, while simultaneously being given all the tools you need to help you progress as far as your ambition desires.

    So really only one question remains… what are you waiting for?

    Why join the Bamboo Nine team?

    • 28 days paid annual leave, plus bank holidays
    • Hybrid working model
    • Central Brighton location
    • Enhanced maternity, paternity, adoption and sick pay
    • Employee Assistance Programme (EAP) supporting health and wellbeing
    • Scottish Widows pension
    • Personal Development plan with biannual reviews and objective setting
    • Annual pay review
    • Office Closed between Christmas and New Year
    • Eye test voucher
    • Regular employee training sessions and team building activities
    • Referral Bonus for introducing new employees
    • Regular company socials
    • Christmas and Summer company parties
    • Amazon voucher on your birthday
    • Local artisan coffee, weekly fruit delivery, cakes and treats
    • Spacious modern office space with break out areas to relax, including pool, ping pong table and darts
    • Organic promotions (we promote from within)

    Brighton & Hove Living Wage

    At Bamboo Nine, we have made a commitment to pay employees fairly and are proud members of the Brighton & Hove Living Wage Campaign, discover more about this campaign and our commitment on their website

    Our Manifesto

    We have pledged to help make Greater Brighton the best place in the UK for anyone to have a fulfilling career in the digital sector, by signing up to the Skills & Talent Manifesto.

    We Believe That

    • People are truly our greatest asset. Talent is widely distributed but opportunity is not, and that must change
    • A developing and ambitious sector requires people to learn throughout their lives as well as when they are in education
    • Collaboration is our competitive advantage: all boats rise with the tide

    We Aspire To

    • Ensure that anyone is able to build a fulfilling career in our digital, media and tech sector
    • Create strong and effective partnerships between the education system and our sector
    • Enhance our region’s reputation around the world for openness and creativity, and as a fantastic place for people in our sector to live, grow and succeed

    We Commit To

    • Undertake our recruitment in a way that ensures we seek out and recognise talented people from every part of society
    • Create an inclusive and supportive workplace culture
    • Share and promote our best practices with others in our sector
    • Encourage and support initiatives to make our region accessible, affordable and welcoming to all talent, from anywhere

    Get in touch with us today